Engaging & Tactical Campaigns a. Tactical sales campaigns were strategically designed to create buzz, spark conversations, and drive strong market engagement across Tropicana’s developments. Key initiatives included: • The CNY Prosperity Campaign, which offered more than RM2 million in prosperity packets to property buyers across participating townships, including Tropicana Alam, Tropicana Aman, Tropicana Metropark, Tropicana Gardens, Tropicana Uplands, Lido Waterfront Boulevard, Tropicana Grandhill, Tropicana Paradise, and Tropicana Avalon. • The Ceria Raya Campaign, featuring attractive incentives such as furnishing packages worth up to RM60,000, financing solutions via Maybank MyDeco and Maybank Islamic’s HouzKEY, as well as absorption of legal fees and stamp duties by Tropicana across selected developments. • The UPgrade Campaign, a gamified initiative offering stylish furnishings and smart home essentials, where participants designed their ideal living spaces to earn points and redeem exclusive furniture, with top prizes worth up to RM140,000. • These campaigns effectively created a sense of urgency through limited-time offers and exclusive deals, significantly boosting engagement and sales performance. • Collectively, they generated more than RM853 million in bookings and achieved over 537,454 leads and engagements. 02 51
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