d. Referral Programme • Expanded referral programmes to drive customer growth by incentivising existing customers to refer family and friends, enhancing both acquisition and brand advocacy. 03 Proptech a. Technology is no longer a support function but a core driver of competitive advantage. To future-proof Tropicana and ensure long-term sustainability, the Group has embedded digital capabilities across its operations, decision-making processes, and customer engagement touchpoints, leveraging data, automation, and innovation as strategic assets. b. Key initiatives include: • Virtual Reality (“VR”) integration to simulate immersive property walkthroughs for show units and master plans across Tropicana developments, enabling property seekers to experience 360-degree views of both interiors and exteriors from anywhere in the world; • Planning and future implementation of a Customer Data Platform (“CDP”), which consolidates and unifies customer data from multiple sources into a single, comprehensive 360-degree profile, enhancing customer insights and enabling more personalised engagement. 53
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