BRAND & REPUTATION Related UNSDGs Why Is It Important Tropicana’s brand and reputation reflect the trust placed in us, by purchasers who choose our developments as their homes, by investors and business partners who support our growth, and by the communities that grow alongside our townships. This trust has been built over time through the consistent delivery of our developments, responsible business practices, and our long-term commitment to creating quality living environments. Protecting and strengthening our reputation is essential to sustaining buyer confidence, supporting our business continuity, and reinforcing our role as a responsible developer. Goal 11: Sustainable Cities & Communities 5 OUR APPROACH Our brand is shaped by what we deliver and how we conduct ourselves. We remain focused on: • Delivering developments that meet our commitments to purchasers, reinforcing confidence in the Tropicana name • Maintaining strong customer engagement and support, ensuring purchaser concerns are addressed responsibly • Upholding ethical business practices, guided by our Code of Conduct and governance framework • Integrating sustainability considerations into our developments, supporting environmental responsibility and community well-being • Contributing to the communities where we operate, recognising that our developments form part of a broader social and economic landscape These efforts are supported by our ongoing focus on Quality & Customer Satisfaction, Innovation, and Community Engagement, which play an important role in maintaining stakeholder trust and strengthening our brand. OUR PERFORMANCE During the financial year, Tropicana continued to strengthen stakeholder engagement and protect the integrity of its brand, reflecting continued confidence in the Tropicana name. Performance Indicator Unit FY2025 FY2024 FY2023 Target Industry awards and brand recognitions received Number 20 12 12 Sustain brand recognition through consistent industry and stakeholder acknowledgement Significant incidents affecting brand integrity¹ Number Nil Nil Nil Zero material incidents that adversely impact Tropicana’s brand and reputation 1. Includes material public complaints, regulatory enforcement actions, or substantiated incidents that may adversely impact stakeholder trust or the Tropicana brand. AR 2025 | SUSTAINABILITY 118
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